tori aaker
Your website isn’t just a digital brochure.. it’s a strategic tool designed to build trust, attract clients, and reflect the heart behind what you do. I help personal brands and service-based businesses level up their presence with thoughtful design grounded in strategy.
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If you’re a website designer, brand designer, or creative service provider, you’ve probably had that “wait… where did my income go?” moment…One month you’re booked out, the next you’re refreshing your inbox wondering where all those dreamy inquiries disappeared to. That feast-or-famine roller coaster is exactly why I started looking for more sustainable ways to […]

In this post you’ll learn how to integrate your CRM with your website to automate inquiries, streamline workflows, and turn your site into a lead-generating client hub! A must for all online business and service providers! If your CRM isn’t talking to your website, you’re doing the online-business version of double data entry. You’re manually […]


Discover the design fundamentals that make a website feel high-end and luxurious—without relying on fancy animations or complex effects.
In the ever-evolving landscape of small business management, finding the right tools to streamline operations can be a game-changer. Enter Moxie, a platform that has become my trusted partner in managing client relationships, sending contracts, tracking projects, and more. In this blog post, I’ll share the aspects of Moxie CRM that I love the most, […]



I’m a girl that loves pink! Mostly the blushy shades that aren’t TOO bold, but that can add a little feminine color into my mostly neutral wardrobe! I put together this style guide for a client and today I’m excited to be sharing it with you! She sent me her Pinterest shoot idea board and […]
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As the lead designer, she brings together refined design, thoughtful strategy, and an eye for the details that make your business recognizable. Her approach is both aesthetic and intentional—balancing visuals with strategic function to create websites and branding that do more than look good. They build trust, sell with clarity, and reflect the heart behind the work you do.
While you explore all the possibilities of a rebrand or creating a new brand for the first time, get this guide to help you through the key components that make for an elevated visual brand expereience.
7 Color Palettes For An Elevated Brand
Ready for new branding?