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Your website isn’t just a digital brochure.. it’s a strategic tool designed to build trust, attract clients, and reflect the heart behind what you do. I help personal brands and service-based businesses level up their presence with thoughtful design grounded in strategy.

Your Brand Deserves More Than Pretty Visuals

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Starts at $39/month

Designed for service providers and personal brands who want a polished online presence without waiting weeks or spending thousands. Pick your template, customize it your way, and get designer review before you launch and designer support whenever you need it.

What's Included:
Designer-Made Templates
Hosting & Security Included
Designer Review + Support

Design template, designer support, on your own time.

styled sites

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$1,600/day

Design Day is your VIP intensive for tackling the design projects that keep getting pushed to the bottom of your list. Brand identity, website updates, tech integrations, design tweaks—we knock it out in 8 hours.

Best For:
Brand Design or Updates
Website Edits or Integrations
Tech Setup and Troubleshooting
Strategic Design Guidance

Your designer for a day. From design updates to tech integrations.

Design Day

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Starts at: $4,200

The Website Week transforms your online presence. A fully customized website design for your business, with strategic structure that converts visitors into clients.

What's Included:
Fully Customized Design
Brand-Specific Colors & Fonts
Strategic Content Structure
Mobile-Optimized Build
SEO Foundation

A fully customized website that’s uniquely yours

WEBSITE WEEK

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Brand + web design for a makeup artist that wanted an updated approach for the new generation of brides.

alexis nicholas

Soft power. Bold beauty.

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A new website provided a modernized approach to client attraction, engaging sales pages and stunning portfolios.

Incredible views. Iconic outcomes.

tyler rye photography

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A new platform and website build out gave them all the power to seamlessly integrate their class booking and align the brand feel in studio and online.

Straightforward. Simply intuitive.

grit studio

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A massive overhaul of website, membership and email marketing integration that brings weekly meal planning to many with ease. 

meal talk

Healthy living. Food focused.

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A new website design brought a higher end experience and easy approach to a luxury client market.

oscar navarre

Story telling. Classy edits.

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This website project resulted in refined service offerings and now showcases their best luxury home design to attract clients with ease.

pine creek group

Clean lines. Useful spaces.

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Website design for a bridal hairstylist that combines service offerings with stylist education and influencer partnerships.

styled by jordan

Muti faceted. Editorial.

Let's Meal Talk Website Preview
Let's Meal Talk Website Preview
Let's Meal Talk Website Preview
Let's Meal Talk Website Preview
Grit fort collins
grit fort collins website
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Let's Meal Talk Website Preview
Oscar Navarre website preveiw
OscarNavarre
Let's Meal Talk Website Preview
Let's Meal Talk Website Preview
Let's Meal Talk Website Preview
Let's Meal Talk Website Preview

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My approach blends refined visuals with strategic intention — not just making something look good, but ensuring it works for your business. I design with purpose so your online presence feels clear, confident, and unmistakably you.

This Isn’t Just Design

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If you’re a website designer, brand designer, or creative service provider, you’ve probably had that “wait… where did my income go?” moment…One month you’re booked out, the next you’re refreshing your inbox wondering where all those dreamy inquiries disappeared to. That feast-or-famine roller coaster is exactly why I started looking for more sustainable ways to […]

alter showit template
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In this post you’ll learn how to integrate your CRM with your website to automate inquiries, streamline workflows, and turn your site into a lead-generating client hub! A must for all online business and service providers! If your CRM isn’t talking to your website, you’re doing the online-business version of double data entry. You’re manually […]

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Discover the design fundamentals that make a website feel high-end and luxurious—without relying on fancy animations or complex effects.

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In the ever-evolving landscape of small business management, finding the right tools to streamline operations can be a game-changer. Enter Moxie, a platform that has become my trusted partner in managing client relationships, sending contracts, tracking projects, and more. In this blog post, I’ll share the aspects of Moxie CRM that I love the most, […]

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I’m a girl that loves pink! Mostly the blushy shades that aren’t TOO bold, but that can add a little feminine color into my mostly neutral wardrobe! I put together this style guide for a client and today I’m excited to be sharing it with you! She sent me her Pinterest shoot idea board and […]

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Let's Work Together  →

As the lead designer, she brings together refined design, thoughtful strategy, and an eye for the details that make your business recognizable. Her approach is both aesthetic and intentional—balancing visuals with strategic function to create websites and branding that do more than look good. They build trust, sell with clarity, and reflect the heart behind the work you do.

your creative partner in building a brand that feels like you and works like it should.

Meet the Creator — Tori Aaker

Let’s Talk →

You’ve had the vision... half-finished notes, secret Pinterest boards, screenshots you keep coming back to. Let’s take it out of the drafts and make something real, bold, and built for the next season of your business.

The website You’ve Been Wanting is Closer Than You Think.

Ready When You Are.

@thetoriaaker

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While you explore all the possibilities of a rebrand or creating a new brand for the first time, get this guide to help you through the key components that make for an elevated visual brand expereience.

7 Color Palettes For An Elevated Brand

Ready for new branding?